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  • UMAUMA — Gyoza Keikaku Co. (CJ Food Japan Group, the company behind Bibigo)

    End-to-end sales strategy, distribution, and trade show pipeline for a vegan gluten-free product line

    Led go-to-market strategy for UMAUMA, a vegan gluten-free product line from Gyoza Keikaku (part of Korea's CJ Group — the company behind the internationally known Bibigo brand). Scope included market research, sales and distribution strategy, sourcing and coordinating wholesale/distribution partners, B2B sales materials, trade show presentation materials, in-person customer engagement on the trade show floor, and influencer coordination — full pipeline from strategy to market. The product line is now widely available through Bio Life (a Life Corporation retail subsidiary) and AEON Group stores nationwide.

    AZUKI de HAKKO — Koshiyama Kanseido (135-year heritage confectionery maker)

    End-to-end trade show and distribution pipeline for a fermented azuki bean brand

    Led the full trade show and go-to-market pipeline for AZUKI de HAKKO, a fermented azuki-and-rice-koji food brand from Koshiyama Kanseido, a confectionery maker with 135 years of history. Scope included exhibition booth material design, wholesale/distributor matching, influencer coordination, media outreach and press release writing, in-person customer engagement on the trade show floor, and product development advice. The work led to multiple new trade accounts and media coverage.

    Willicroft — Vegan Cheese, Netherlands

    Localization and trade materials for market entry into Japan

    Translated and localized brand materials for Dutch vegan cheese brand Willicroft's entry into the Japanese market, including summarized/localized web content, retail pamphlets, and B2B/trade show presentation decks (content structure, copywriting, and design).

    4 Starlings — Vegan Cosmetics, Poland
    Localization and market entry materials for Poland's first vegan cosmetics brand

    Directed the Japanese-market pamphlet and localization for 4 Starlings, working through their existing Japan distributor — covering direction, translation, localization, and design.

    QINO — Sustainable Beverage Brand

    Distributor coordination and PR for a forest-conservation drink brand

    Coordinated distribution partners and led PR for QINO pop-up activations, securing multiple new wholesale accounts for the brand. Also connected the brand with contacts from environmental policy circles for potential future collaboration.

  • Japan's Cabinet Office — Vegetarian/Vegan Policy Caucus

    Economic policy advisory on national vegan industry strategy

    Presented to Japan's Diet Members' Caucus for Vegetarian/Vegan Policy (Cabinet Office-affiliated) on how vegan industry development can support national economic competitiveness — advising across multiple government ministries on infrastructure and policy needs.

    Ministry of Environment — "Decokatsu" National Climate Campaign

    Content strategy and creative direction for a national campaign

    Led content planning, research, copywriting, and design direction for the Ministry of Environment's "Decokatsu" campaign, connecting climate action to everyday food choices through a vegan/plant-based lens.

    Dan Science — Food Industry Consulting Firm

    Training food-industry consultants serving Kewpie and Meiji on vegan/plant-based strategy

    Delivered a lecture to Dan Science, a marketing and consulting firm serving major Japanese food manufacturers including Kewpie and Meiji, on how to incorporate vegan and plant-based elements to increase product value — and the key pitfalls to avoid.

  • Shibuya City — "Food Pop-up Day" (Shibuya Startup Support)

    Provided vegan consulting, corporate coordination, and PR for a Shibuya Ward-run startup support event.

    MERCY Vegan Ramen

    Sourced and coordinated ingredients for the restaurant's menu.

    • Guest speaker, FoodHack Tokyo (JAL Innovation Lab) — comparative analysis of vegan/plant-based markets in Europe and Japan

    • Featured on NHK, alongside economist Kohei Saito, discussing ethical capitalism and sustainability

    • Featured profile, The Japan Times (2023)

    • TV appearance, ABEMA Prime (2024)

    • Ongoing column, NewsPicks — "Growing Ethics Within Capitalism"

    • Vegan Award Japan — Animal Rights Award winner (2024); multi-year nominee, Vegan Award Asia/Japan

    • Judge, Sustainable Cosmetics Award (2026–present)

    • Coordinated a brand collaboration between Athletia (Kanebo Group cosmetics brand) and Olympic medalist and vegan athlete Misato Komatsubara

Work

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